Read: Marketing Myopia
Watch: Place
For this discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might include one of the following: marketing channel strategy, distribution, retailers, internet, or supply chain. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.
DISCUSSION ASSIGNMENT INSTRUCTIONS
INSTRUCTIONS
The student will post one thread of at least 750 words not to exceed 1,250 words .
THREADS
For each thread, students must support their assertions with at least 2 scholarly authored citations
in current APA format, with at least one new reference from a Marketing Journal to support the
topic researched. Any sources cited must have been published within the last five years, except
for the Bible.
The exceptions are as follows:
Discussion: Product Thread must cite, in current APA format, at least four articles,
including the three articles listed in the prompt and a new Journal article on PRODUCT;
Discussion: Disruptive Marketing Thread must include and cite two of your references
used for the Disruptive Marketing Plan Project.